Deerfield.com Hires Leading High-Tech PR Firm
S&S Public Relations will Build Visibility
For Deerfield.com’s WinGate and VisNetic Suite of Advanced eBusiness Products
GAYLORD, MI — May 7, 2003 — Deerfield.com, a leading provider of Internet software and services for growing businesses, announced today that it has hired S&S Public Relations, Inc., a leading national public relations firm specializing in high-technology clients, to serve as its public relations counsel.
S&S Public Relations, with offices in Chicago, Silicon Valley, New York, Indianapolis, and San Diego, is a full service media relations firm. Founded in 1978, S&S has represented hundreds of clients in a variety of high-tech disciplines since the early 1980’s. The company is skilled in new product introductions, product positioning and messaging, tactical media and analyst execution, collateral materials development; event management, and financial communications.
“We believe S&S Public Relations will be instrumental in building public awareness for our corporate brand, our WinGate and WinGate VPN products, and our new VisNetic suite of solutions,” said Mike Deerfield, Chief Executive Officer of Deerfield.com. “S&S has exceptional relationships within the technology press community, which will serve us well as we take our message to media outlets in a number of industry verticals.”
“We’ve found that our best clients are the ones with a strong product story and proven customer outcomes,” said Steve Simon, CEO and Founder of S&S Public Relations. “Deerfield.com has created a range of end-to-end solutions encompassing CRM, security, web hosting and much more. We look forward to helping Deerfield enhance its already strong reputation, and to building awareness for the company’s VisNetic suite in the coming year. ”
Deerfield.com plans to work closely with industry analysts and tech industry publications to introduce and position WinGate and its VisNetic suite of products. The company will also develop a number of customer case studies in cooperation with its distribution channel to demonstrate the positive results of VisNetic solutions.
Initial work for S&S has included the introduction of VisNetic MailFlow 2.0, the latest version of the company’s email management product. VisNetic MailFlow enables growing businesses to automatically route, track, and process inbound customer email intelligently, ensuring an increased level of service while reducing total customer service costs. Version 2.0 includes powerful agent tools and enhanced reporting systems for analyzing customer email. The product debuted in late 2002 to strong customer response.
Deerfield.com is a leading Internet software and services provider. The company, founded in 1994 and headquartered in Gaylord, Mich., specializes in Internet software solutions designed to optimize Internet connectivity for small-to-medium sized businesses and organizations. Deerfield.com publishes a leading suite of Internet connectivity, messaging, and security products distributed via ESD (Electronic Software
Distribution) globally through both direct and multi-tiered distribution channels. Deerfield.com continues to bring its vision of the Internet to its customers through a range of products including WinGate®, a flagship Internet sharing solution that incorporates proxy/firewall/VPN support; DNS2Go®, the company’s dynamic DNS service; and a newly commissioned family of products, appropriately named VisNetic.